The heart of Ortto AI is a custom neural net, trained specifically for marketers, which is integrated across the platform so your workflows aren’t interrupted.

Increase productivity, without reinventing your processes

AI email marketing tools

Get subject line suggestions and predict email open rates, before you even hit send.

Optimize messages on the fly

Get content recommendations as you create push notifications and SMS messages so you can quickly iterate to achieve your campaign goals.

Auto-generate live chat content

Answer questions quickly and accurately with replies suggested automatically based on content from your website, help documentation and past tickets.

Train a custom AI model

Enhance the power of Talk by training it on your website, help documentation, and past tickets so the suggestions it generates are accurate and relevant.

Innovation in AI marketing automation tools

Ortto has been investing in proprietary AI functionality for years. Our commitment to ongoing innovation aims to bring the power of artificial intelligence into existing workflows so marketers can scale their impact. Enhancements and exciting new features are being released frequently—get in touch to learn more.

AI marketing software FAQs

What is artificial intelligence marketing?
Artificial intelligence (AI) marketing uses artificial intelligence technologies to analyze data, predict an audience’s behavior based on observing actions or societal and economic trends, and automate marketing campaigns, customer support responses, digital ad buying, lead scoring, and more.

Who uses AI based marketing tools?
Many marketers may be using AI or machine learning without even realizing it — it is prevalent in common tools like programmatic ad buying, social media monitoring, and scheduling, and lead scoring. The technology is evolving rapidly and the businesses that thrive in the future will be those that have embraced this new technology early on.

Why should companies embrace AI marketing software?
Embracing AI marketing software allows marketing teams to increase productivity and ultimately scale their impact on business growth. Ortto already integrates data from across multiple sources in its customer data platform, which speeds up time to insights, and AI built into its marketing automation tools goes a step further with helping marketers take action on those insights faster. With more time freed up, they can focus on optimizing strategies and tackling their next opportunity.

What are the benefits of learning to work with an AI-based marketing tool?
AI based marketing tools aren’t going anywhere. Companies that focus on learning to work with AI technology now are going to be lightyears ahead of competitors as the tech improves.

With Ortto, you’ll get immediate benefits from features like subject line recommendations and open rate predictions built into the email marketing feature. Then, there are the long-term benefits that come from an improved user experience when teams use AI to answer questions faster in the live chat software. With new advances in AI being released frequently, AI will become more embedded in your business and the marketing teams who learn to use it effectively will have a huge leg-up on the competition.

How is AI used in marketing?
Marketing is becoming increasingly powered by AI. Some of the more common ways that AI is being used within marketing include AI image generation and copywriting, predictive AI, AI-powered life chat, data enrichment and cleanup activities and social media.

How can AI help my team with copywriting?
There are many different ways AI can be used by copywriters to create effective and engaging copy for marketing campaigns. AI uses machine learning and natural language processing (NLP) to generate copy that fits a particular tone, style and format. Good AI marketing software will build on the instructions and data that you feed it, quickly generating copy that is accurate, and meets your company style. AI can also be used to generate ideas and topics for content, or help collect frequently asked questions.

What is AI-powered live chat?
An AI-powered live chat provides you with a tool to automate common customer inquiries in real time. It analyzes questions and provides instant responses, learning from the interactions it has with customers. With Ortto’s AI-powered live chat you can provide predictive responses to common questions from customers, based on information from your own guidelines.

“The AI-powered copywriting assistant can be a good way of overcoming writer’s block, and it really shines when it comes to re-writing subject lines.”

Try Ortto today

Build a better journey.